R&D & Product Research

In the very early stages of developing a product or concept, you pay attention to the price positioning. By studying your price options you get a clear view on how to launch your product on the market.

A product distribution study verifies if your product is present at the right places and if it is properly presented to the consumer.

Acquiring new customers often takes considerable time, money and energy. Yet expanding or renewing your customer base is key for your business’ long-term health. A well prepared prospect analysis will guide you.

By doing product research you can completely evaluate a future or an existing product. For a product that is still under development you can gather new ideas, for an existing product you get to the point feedback.

A good concept test determines the general first impression of a concept and if the message is credible and clear. It also checks whether the concept attracts the target audience.

Does the packaging of your product meet the high expectations of your consumers? Such studies may cover ease of use, shape, size and design. The fit between product and packaging is examined as well.