Survey best practices

Avoid having your email invitation end up in the spam box

Our helpdesk sometimes gets questions from users afraid that their email invitation won’t reach their panel or that it will end up being marked as spam. Of course CheckMarket does all it can to make sure that your invitations and reminders reach your mail every time. But in these days of ever stricter spam filters taking precautions and testing is well advised.

These days, email providers are utilizing increasingly more advanced filtering technology all the time and what is new is how much importance is paid to the content of the mail.

The following tips can help you avoid the jaws of spam filters.

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Dealing with open questions

CheckMarket offers fifteen different types of answers when you draw up your questionnaire. A frequent application in this list is in particular the use of open questions. This gives the respondent full freedom, albeit limited to a certain number of characters, to react to a given question or position.

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How to choose a good survey software provider

The world is full of well-intentioned people who believe that anyone with a facile pen and common sense can draw up a survey. Though this may often be the case, very thorough preparation is needed in order to draw up a good survey.

The utility and reliability of the results is highly dependent upon the tool used.

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How to conduct a better survey?

Online surveys are undoubtedly one of the most powerful and cost-effective internet marketing instruments available. It’s just that many of us have become enamoured with their speed and ease-of-use. We don’t always take the time needed for a good preparation. Taking time to design and write a survey that yields valid and clear results is an absolute must.

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