The technological evolution marches on and opens up attractive new possibilities. Mobile research is undoubtedly one of them. The explosive growth of smartphones and tablet PCs like the iPad ensures that almost everyone is online all the time these days. Moreover these mobile devices will become cheaper, faster, more reliable and more ubiquitous. It is time to act and take advantage of the new opportunities mobile research provides.
For the third time in a row KBC Bank and Insurance is working with CheckMarket to award the prize for the most customer-oriented SME. In this prestigious project CheckMarket proves to be a strong online survey tool as well as a reliable partner for full service projects.
For KBC Bank and Insurance a well-defined customer policy is high on its list of priorities. KBC hands out its biennial prestigious award for the most customer-oriented SME in Flanders. This thematic award is part of the SME Laureate, a highly valued initiative in which every two years UNIZO, (the Union for Self-Employed persons), KBC Bank and Insurance, Electrabel and Base reward outstanding entrepreneurship.
Depending on your objectives when compiling your research project you choose one or more target groups. Facebook fans or Twitter followers are possible populations. Social networks have huge potential. Below you will find some key figures for the big three
“It’s about the results”. We all know that the survey analysis is often the most time consuming process of the whole project. Follow some of the tips below while creating your survey, and you will save time afterwards. A little preperation ahead of time will save lots of time later.
The world is full of well-intentioned people who believe that anyone with a facile pen and common sense can draw up a survey. Though this may often be the case, very thorough preparation is needed in order to draw up a good survey.
The utility and reliability of the results is highly dependent upon the tool used.
CheckMarket was proud to be partner sponsor of Marketing Foundation’s International Marketing Conference in Ghent, Belgium.
During the conference CheckMarket conducted a survey of ‘brand metrics‘. Respondents were attendees of the marketing conference and represent marketing professionals of Belgium and the Netherlands.