The complete list of all our survey features
CheckMarket’s survey tool has all the advanced features and yet remains easy to use. Customize the look & feel of your survey to match your brand, choose among our 20 question types, integrate branching and display logic to keep your respondents engaged and publish your survey in multiple languages using a wide range of data collection channels.
Identify important response patterns and receive automatic, real-time push notifications that help you act or automate your research by using our Survey API to save time and money. All of our smart reporting tools are at your disposal no matter what billing plan you have. Also, our research experts can help you produce statistically significant results in a comprehensible way that leads to insight and action.
Survey creation
Survey question types |
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| Respondents can choose only one answer from the listed options. |
| Allow respondents to select more than one answer from a list of options. |
| Respondents can choose one answer from a drop down list of options. Use this question type instead of radio buttons if you want to present a long list of options. |
| Respondents can choose one or more answers from a list box of options. Choose this question type instead of check boxes if you want to present a long list of options. |
| This question type asks respondents to rate something on a scale. Labels can be pure numeric or combined with text (e.g. poor/excellent, most improved/least improved) and can go from best to worst rate or inverse. |
| This question type asks respondents to rate something on a scale by moving a slider. It also works great on mobile devices. |
| Add this special question type to measure client satisfaction with one single question: “How likely are you to recommend COMPANY X to a colleague or friend?” Your Net Promoter Score and results breakdown are calculated and shown in real-time. |
| You can measure the relative preference or importance of multiple items within a list. Respondents are asked to assign numeric rankings to the response choices. |
| Present respondents with a single line text field in which they can type up to 255 characters. |
| Respondents can type short answers to a series of related questions. |
| Respondents can type a more thought-out, longer response. |
| Allow respondents to enter values for each choice that must add up to a value that you specify. Constant sum responses are typically used to determine the percentage of total resources (time, amounts, etc.) devoted to categories which fall within the same topic (modes of transportation, departmental budgets, complement, etc). |
| Respondents are asked to rate different listed items in a single question and are allowed only one answer per item. Get answers evaluated across a range or scale, using comparison-type words such as “Most likely/least likely” or “Completely agree/completely disagree”. |
| Respondents are asked to rate different listed items in a single question and are allowed to check all answers that apply. |
| Allow your respondents to enter text or values into multiple textboxes per sub-question like in a spreadsheet. |
| Have respondents rate one subject based on two opposing criteria. Radio buttons are aligned horizontally with a label at each end. Usually the labels are opposites such as ‘modern’ versus ‘old fashioned’ or ‘easy to use’ versus ‘hard to use’, etc. |
| Insert messages or instructions in your survey. For example, you may name this heading as a way to introduce the next section of your survey (“Personal Information” or “Second Part”). |
| Provide a calendar-like interface to allow respondents to pick the date instead of having them type the date in manually. |
| The maximum difference scaling (MaxDiff) feature in CheckMarket allows you to measure the relative importance or relative preference of certain product attributes based on respondent answers. |
| The Closed Card Sort question allows your organization to gain a deeper understanding of how your customers conceptualize and organize your products or services. |
| The Conjoint feature allows your organization to understand and analyze consumer preferences across marketing and product research use cases. |
| Utilizing video across surveys harnesses the opportunity for storytelling, which can impact your organization’s decisions. |
| Allow respondents to upload files or images. |
Common options |
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| Use images as response options or a combination of images and text. |
Response validation | To increase the quality of your survey results, you can add validations to open answers, such as email address, integer, decimal number and string length. |
Question required / not required | Make a question required so respondents must answer the question before they can continue to the next page. |
| Offer respondents the possibility to not choose any of the presented response options, by adding a ‘None of the above’-option. This option is shown apart from the other answer options in the survey itself and once selected, any other selected response options are automatically deselected. |
Other, please specify-option | Provide an extra response option so respondents can add/choose an answer, other than the presented options. A textbox appears when respondents check this response option. |
Autocomplete answers | Proposes response options as respondents start typing their answer. |
Order of responses | Automatically sort the answer options in a default, alphabetical or random order. |
| Add a short label to questions that is used in the reporting for internal reference. It is also used in the SPSS and Excel downloads and in the API. |
| Use tooltips, popovers and modals windows to clarify certain words or show additional information in context in your survey and reports. |
Survey question editor |
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| Use our Advanced Text Editor to design richly formatted texts in your surveys, email invitations, reminders and thank-you mails without learning HTML. Using the editor you can also easily add images to questions or answer options. |
| As soon as your survey is live, you will still be able to edit the survey. You can, among other things, add new answer choices, move or delete existing answer choices, and add images. |
| Quickly alter text in live surveys by selecting any editable element on a page and edit it in-place. Your changes will automatically be saved. |
| Undo your last action made in the tool. |
Logic & branching |
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| Branching is used to have respondents skip certain questions that are not relevant to them. |
| Page display logic allows you to show or hide pages for respondents depending on their previous answers or other meta-data such as custom fields, language or gender. |
| Question display logic allows you to show or hide questions for respondents depending on their previous answers or other meta-data such as custom fields, language, gender, score, etc. |
| Piping shows a previously provided answer in a follow-up question, sub-question or even response option. |
| With extraction you can make sure that subsequent questions only show certain options that your respondents have marked in a previous question. |
| Assign point values to answer options to your surveys. You can use this to create quizzes and assessments, but there are a lot of other uses in surveys too! |
| Prefilling or prepopulate as it is sometimes called, means setting a default answer to a question. This can be random value, come from the survey URL, meta-data, etc. |
| Post-filling lets you place an answer in question after the page has been submitted. Handy for calculations involving questions on that page. |
| Use our built-in survey scripting language (CSL) in your surveys, reports and dashboards to add variables, dynamic content and other complex logic.. |
Design & branding |
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| Customize the look of your survey to match your company’s branding to raise the response rate and it gives your survey project a professional and polished look. |
| Uploaded files (images, audio, video, PDFs, etc.) are stored in your personal media library. Media files can easily be inserted in multiple surveys without having to upload them each time separately. |
| Your survey’s layout will automatically adapt to each respondent’s device (desktop, tablet, mobile). No matter the screen size or resolution, our surveys are easy to read and navigate across. |
| Upload your logo or other marketing image, that can be used as a banner on top of every page of your survey. |
Email banner | Add a banner to your email invitations and reminders when using the CheckMarket email system. |
| Use images as response options or a combination of images and text. |
Languages |
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| Conduct your surveys in more than 50 languages. A multilingual survey is treated as one survey, which means there will only be one result-pool and one charge. The results from each language group can be analyzed separately or combined. |
| Translate your surveys with the CheckMarket translation file. Just export the file, translate, then import the file back in the survey tool and you’re done. Everything, including all page display logic, branching, page breaks and additional question options is fully functional. |
| Our tool is available in English, Dutch and French. |
| The survey interface is the one respondents see while they are taking the survey and includes things as the ‘Next’ button and messages like ‘Question 1 is required’. Our survey interface is available in 50+ languages. |
Survey templates |
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| Our team of research experts put all of our best practices and expertise in the questionnaires of our templates. We have an extensive library going from customer and employee satisfaction surveys to a website feedback survey, a Net Promoter Score survey, etc. All of them are available in English, Dutch and French. |
| Apply one of the default CheckMarket themes to your survey or save your own design theme as a template for your future surveys. |
Distribution
Email |
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| You import contacts and create an email invitation. CheckMarket will take care of sending each contact a personalized email that includes a unique link to the survey, which enables the tool to track who has responded, register bounces and opted-outs and send automatic reminders. |
| Control if and when the CheckMarket email engine automatically sends reminders to contacts who haven’t started your survey or who only partially completed your survey. |
| Allows you to manage your own contacts from within your CheckMarket account. Organize them into lists and use advanced sampling techniques to add them to your surveys. |
| Import an unlimited number of email addresses and validate them instantly upon import. Email addresses that are invalid, and email addresses that appear more than once are removed automatically. |
| Each contact has the following fields: Email address, last name, first name, language, sex, birth date(year), street, house number, apt/suite, city, postal code, province, country, phone number and 10 optional fields. You can use these optional fields to hold important data that you can filter on when downloading/analyzing the results. |
| Manage your bounces and fix the email addresses or download them to update your own records. A bounce, or bounce-back, is an email that is returned to the sender because it cannot be delivered to the addressee. |
| Allows you to add or remove contacts, review individual responses, check for bounced email addresses, review survey histories of the contacts, etc… |
| Sample based on socio-demographic characteristics when adding your contacts to a survey. |
| View the survey participation history of each contact. In a single glance you see when and in which surveys a person has already participated. By clicking on the report link you can review and compare the contact’s responses from multiple surveys. |
| Prevent contacts from being invited to often. These settings can be made based if they were already invited or answered this survey or another survey within a certain period. |
Web |
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| Each survey has a unique URL which you can spread on your website, newsletter, social media, internet, etc. |
| You can generate a simple short URL with your own keywords in it, e.g. ‘s.chkmkt.com/mygreatsurvey’. |
| Use your own domain for surveys and reports. This will dramatically increase the trustworthiness of your email invitations and surveys resulting in a higher response rate. This is an optional feature that costs a little extra but is well worth it! |
| Invite your website visitor to your survey through a pop-up or pop-under. Our pop-ups and pop-unders will appear once per visit until your visitor has clicked on “Yes, I will!” or “No thanks”. |
| Embed your survey on any page of your website or intranet. An iFrame isn’t just a link to your survey. The actual survey questions are displayed on your web page. All of your website’s navigation remains visible for the user. It is as easy as embedding a YouTube video. |
| Add a password to your survey. It comes in handy when you invite contacts via your own email tool or via paper invitations, yet you want to be able to match the responses to the respondents. |
Social media |
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| Post your survey link directly to social media (Twitter, LinkedIn, Facebook, etc.), without leaving the tool. |
| Generate a short URL using our tool. Paste this short URL in the social media of your choice and add a compelling message that will engage visitors to click on your link. |
QR code |
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| Pass out flyers, hang posters or create ads with a QR code which leads to your survey. You can find the QR code for every survey on the distribute page and you can even specify the size. |
Flyer |
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| Hand out flyers with a short easy to read URL and a QR code. This combination of paper and online does wonders for your response rate. |
Kiosk |
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| Place a kiosk (with touch screen or keyboard) at a trade show, an open house, in a museum, etc. You can set after how many seconds the screen automatically jumps back to the start page. |
| Change the number of seconds after which a survey page should jump back to the start page. Make sure your respondents have enough time to fill out the questions on each page, but don’t make others wait too long either in case the visitors before them do not fill out the survey entirely. |
| Alter the number of seconds the thank-you page remains visible when the survey has been filled out completely. This should be long enough so that respondents can read the thank-you message, but not too long so that the next respondent does not have to wait before being able to start the survey. |
SMS |
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| Upload your list of mobile telephone numbers and personalize your message using variables such as name. Our system sends each contact an SMS text message containing a unique short URL to the survey. |
Telephone |
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Telephone surveys | Invite people to participate in your survey, by calling them. Call center operators pose your questions over the telephone while typing in the answers online. Include the entire telephone script into your online survey, amply using our text/media question type, so that the required follow-up for all scenarios is clear for all telephone operators. Use our API to link your survey to the call center software. |
Contacts |
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| Allows you to manage your own contacts from within your CheckMarket account after importing them. Bounces and opt-outs are handled automatically. You can even track contacts across multiple surveys. |
| Each contact has the following fields: Email address, last name, first name, language, sex, birth date(year), street, house number, apt/suite, city, postal code, province, country, phone number and 10 optional fields. You can use these optional fields to hold important data that you can filter on when downloading/analyzing the results. |
| Import an unlimited number of email addresses and validate them instantly upon import. Email addresses that are invalid, and email addresses that appear more than once are removed automatically. |
| If you choose for email distribution, you can add or remove contacts, review individual responses, check for bounced email addresses, review survey histories of the contacts, etc… |
| View the survey participation history of each contact. In a single glance you see when and in which surveys a person has already participated. By clicking on the report link you can review and compare the contact’s responses from multiple surveys. |
| Sample your contacts based on socio-demographic characteristics when you add your contacts to your survey. For instance, you may wish to add 500 men and 500 women. You can even go further and add age-group or other characteristics from your own data such as client-segment. |
Anonymous surveys & privacy |
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| This option allows you to make it more difficult to identify respondents in your survey. It disables the collection of IP addresses and referrers and breaks the connection between contacts and their individual responses in the reporting. |
| Present your own privacy notice in surveys to contacts and respondents. You can have it shown in the footer of your survey & email invitation and link to it by using a variable. |
Analyze
Real-time report with charts |
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| Generate real-time reports with charts as soon as your survey is launched. These interactive reports display the general distribution statistics at the top and then a chart for each question. The smart real-time reporting automatically sets the correct chart type and colors based on multilingual negative keyword detection. |
| Drill down into the results by clicking specific chart bars in the real-time report with charts. |
| Filter your results based on answer options, demographics, user-defined fields and imported contact meta-data. |
Download formats |
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| Download a report with the general statistics of your survey followed by a chart for each question. Best used for reporting purposes. Filters remain active in the download. Available in PDF, Excel, PowerPoint, Word, CSV and HTML. |
| Present in 4 mouse clicks. Our native PowerPoint report presents the results, including a chart of each question, on a separate slide. Feel free to send us an empty PowerPoint in the look & feel of your company and all your PowerPoint reports will automatically have your company’s branding. |
| Get a table of the raw data results in native formats, ideally suited for further statistical analysis in programs such as Excel or SPSS. Also available in CSV. |
| Generate the questionnaire with the questions, answer options and all page-display logic in Excel, CSV, PDF, Word and HTML. Best used to get a good overview of the flow of your survey. |
| View distribution statistics such as average completion time, % partial completes, % full completes, number total responded, bounce rate and more. You can also look at your respondents in a timeline. |
| Download the cross-tab analysis report to show the relationship between responses given for two survey questions. |
Share results |
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| Provide a link to allow others to view the survey results. It’s possible to protect the results with a password. |
| Share your results with others and manage their rights; read-only or downloading allowed. |
Text & sentiment analysis |
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| CheckMarket’s built-in text analysis is fast and easy-to-use. Use tags to quickly group responses into categories. |
| Tags with a sentiment automatically receive a color code: red for negative, grey for neutral and green for positive. |
| Use automatic tagging to categorize answers to open survey questions as they come in. |
Dashboards |
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| Visualize and share key information, whenever you want and quicker than ever. Dashboards are connected to live data coming from one or more survey projects. |
| Embed your dashboard into your company’s website or intranet to present the key results of your survey to your colleagues and team members. |
| Filtered charts keep their filters when embedded into a dashboard. |
Manage
User & role management |
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| As account or user administrator you can add an unlimited number of other users to your account without losing control over it and it is completely free. |
| Define specific roles per user; billing administrator, user administrator, mTurk user, API administrator, API user and tool user. |
| Determine specific rights per user; create surveys and launch surveys. |
| Allow users to access all surveys, only their own surveys or only their own surveys plus specific surveys. |
Account management |
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| Shows you which of your users are currently logged in to your account (or have logged in in the past) as well as what actions were taken by these users. It shows details such as: which browser was used, what time did users log in, which surveys or questions were edited, created, deleted, etc. |
| Secure Sockets Layer (SSL) creates a secure encrypted connection between your computer and CheckMarket. The connection between CheckMarket and your computer is secure, and not at risk from third party infiltration. |
| 2-step verification adds an extra layer of security to your CheckMarket Account. In addition to your username and password, you’ll enter a code that CheckMarket will send you via text or a mobile app. |
Notifications
Conditions |
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| Base conditions on a respondent’s answer. For example, identify disappointed customers automatically based on a general satisfaction question. |
| Base conditions on demographic details and other imported data. For example, push an email alert to the respondent’s account manager, as soon as they’ve answered. |
Actions |
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| Send an email to one or more recipients when a certain condition is met. |
| Send an SMS text message to one or more recipients when a certain condition is met. |
| Push a direct message on Twitter to a specific account. Make sure the recipient account is following @cmAlerts. |
| Create or update a Zendesk ticket when a certain condition is met. |
| Send an HTTP request when a certain condition is met. An HTTP request is used to trigger an event on another system. For instance, it can create a helpdesk ticket or change a setting in your CRM system. |
API & Integrations
API |
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| CheckMarket application programming interface (API) is a REST-inspired technology for reading, writing, and modifying surveys and their results in your CheckMarket account without logging in. CheckMarket’s API allows developers to hook into CheckMarket and integrate its functionality into their internal applications. Enterprise feedback just got easier. |
| You can send and request information using our REST survey API. This is an ideal approach if you would like to automate invitations or create custom dashboards with live data. |
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| You can easily have a CheckMarket survey automatically sent when a ticket closes in Zendesk. Or you can automatically create or update a Zendesk ticket when a certain condition is met. |
| Using CheckMarket you can easily share your survey invitation either with your LinkedIn connections or publicly without having to leave the tool. |
| Via Facebook you can post your survey invitation to your personal timeline or you can make use of their adverts campaigns to reach a specific target group. |
| You can integrate CheckMarket data gathering technology with your internal processes to analyze and compare all kinds of information including customer, employee, partner and member attitudinal data. You can also update your own CRM with data from a survey. |
Security
SSL and more |
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| Secure Sockets Layer (SSL) creates a secure encrypted connection between your computer and CheckMarket. The connection between CheckMarket and your computer is secure, and not at risk from third party infiltration. |
| 2-step verification adds an extra layer of security to your CheckMarket Account. In addition to your username and password, you’ll enter a code that CheckMarket will send you via text or a mobile app. |
Datacenter |
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| We have datacenters in the US, Canada, Europe and Asia. You can specify where your data needs to be stored. The data in your account does not leave that region. |
| All data is stored in Class A datacenters with extensive physical security. We receive regular security audits. We adhere to security best practice. |
| Our SaaS platform is hosted in multiple datacenters on multiple continents. We use redundant hardware and load balancing to deliver unmatched up-time and performance. Our system auto-scales to any size. |
| All data is synchronized between our datacenters in real-time, with multiple copies being stored on multiple machines on multiple hard drives. Data loss is not an option. |
| PCI DSS Level 1, SOC 1/SSAE 16/ISAE 3402, ISO 27001, FISMA Moderate, FIPS 140-2 |
Privacy |
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| At CheckMarket the privacy and security of our customers and users are of paramount importance. We understand your concern over the privacy of any information you supply to us, and your need to control this information. CheckMarket will never sell, transfer or use any of it without your express consent. This includes contacts, media, questions, results, etc. Also, we’re fully GDPR compliant. |
Support
Helpdesk |
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| Send us a support mail during business hours and we will answer within the hour, outside of business hours, within 4 hours. |
| Have a question about the CheckMarket survey tool? The answer is probably here: from branching and variables to chart colors and sharing results. The articles contain step by step instructions and screenshots for the most common questions. |
| Best practice, pitfalls and trends shaping market research today. A perspective from CheckMarket’s market research team. |
| CheckMarket’s research expert organizes a workshop teaching you everything about our tool till you are a research expert yourself. |
Tools |
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| Calculate your correct sample size to get a representative response size of a population. |
Services
Project preparation |
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| Our research experts check your questionnaire and give personalized advice for a successful survey project: we optimize the questions, routing, answer options, look & feel, distribution and timing.
We also give practical tips on how to best use the powerful built-in tools to analyze your results. |
| With a custom design of our designers you are sure that your survey project perfectly matches your image. All elements (home page, survey, e-mail invitation, e-mail reminders, thank you page, shared results page, respondents FAQ) are fully designed in the desired layout. |
| >CheckMarket is specialized in multilingual surveys. We work together with professional native speakers who can translate your survey into numerous languages. We also have an import/export tool that produces a structured Excel-file for the translators. |
| Save time and let us input your complete questionnaire including questions, texts, emails, branching, piping, etc. |
| Our experienced project managers are ready to assist you. We can manage your project from A to Z or we can help you with a specific aspect. This guarantees a smooth follow-up and professional development of your project. |
| When preparing a survey project you and our research specialists examine together how our specialists can help you. You will get a clear estimate of the cost, timing and output for the project. Once the project is on track, you can rely on the CheckMarket survey research specialist who takes care of everything. |
| Custom quotas, custom reports, custom extractions … can be programmed upon request. Do you need something that you can’t find in our tool? No worries, our development team can create it for you. |
| CheckMarket’s survey quotas allows you to keep track of how many respondents meet a condition in your survey and specify what will happen to them once a quota has been filled. This leads to reliable market research based on representative sample sizes. |
Data collection |
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| You reach the audience you need and are sure of a guaranteed response. Depending on the project details it takes one to several days for collecting the results. You can follow the progress in real time and view the results since the whole project is integrated in your existing CheckMarket account. |
| Our experienced project managers will provide you with advice and assistance in order to get to an ideal sample size and representative division. |
| Your personal project manager follows your project intensively from start to finish. As soon as data are collected, your project manager keeps you updated on the evolutions in the data collection. |
Analysis |
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| You get clear insights. Our tool shows you graphs that give you an idea of the answers to your survey. Our analysts go one step further. They translate the data into clear and comprehensible insights and draw the conclusions for you. |
| Our experienced analysts will translate your survey results into custom reports with comprehensible insights that allow you to immediately take action. The end of the analysis often is the start of the implementation of the most important findings. |
| Our analysts are ready to present the research findings personally at your organization. Based on a clear presentation and exchange of thoughts, the gained insights can be put into practice. |
